Or rather HEAVEN! #wineislife – that’s not merely a cool hashtag. I mean it. If you opt for a career in the wine business, wine becomes your life. And that’s just right – it's the only way to clearly understand the product, from the grape to the customer.
Lou's World
of Wine
WINE WAY TO HELL?
Lou & Lu's
WHO IS LOU?
I, Lou am the woman behind LU'S. As my initials (LU, Louisa Utermöhlen) and my nickname (Lou) are just like the same, the company’s name was quickly found.
Young and motivated, I would like to finally establish marketing in the wine world. On the side, I also like to lend a hand, in the vineyard and in the cellar.
The way to wine
INTERNATIONAL WINE BUSINESS
My love of wine came from my time in Geisenheim. It was only there that I understood how much thought goes into a bottle and how little of it reaches the customer in the end.
After various experiences in all areas of winemaking, I set myself the goal to change this. And so it all began...
Creative conceptionist
WHAT THE HELL IS THAT?
"Architect for communication" explains it quite well. As a creative conceptionist, I develop comprehensive communication concepts and plan them from the first idea to the last cork.
German Accuracy
MY HOME
Born in Germany, a baby in California, a teenager in Vienna, and an adult in South Tyrol. My home is where my family & friends are. Yet, a little bit of Germany is still there somewhere.
Creativity & Strategy
THE PERFECT COMBINATION
A sense of aesthetics & designs refreshes the world of wine. However, everything needs to make sense. From the grape to the customer. A good label is not enough to sell good wine. That’s why it is imperative that everything is built upon a thought-out concept.
